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Sonia Sieff
"For years I dreamt of a poetic and authentic viewpoint on male nudity, but most of the books I found were hyper-sexualised and far from the love letter I had in mind."
Sonia Sieff is a French visual artist, the wunderkind daughter of two photographers, the legendary Jeanloup Sieff and Barbara Rix. Having honed her eye throughout years of travel and on sets around the world, she has developed an intimate body of work that reveals a masterful command of contrast.
Light and shadow move evocatively across the bodies of her subjects, showcasing – whether in landscapes, fashion editorials or the nude portraits that have become her signature – a sensibility for both tenderness and bold-faced authenticity.
Sieff’s critically acclaimed 2017 book, Les Françaises, explored the female nude from a feminist perspective, celebrating the individuality of each subject. Her follow-up book, RENDEZ-VOUS!, dives into the other side of the spectrum, reflecting a diverse selection of men captured in their habitat.
In September, Sieff’s pop-up exhibition arrived at Mona Athens, drawn from both book projects. HOS sat down with Sieff to talk analogue photography, the female gaze, and what it means to turn that gaze on men.
photography by EFTIHIA STEFANIDI
artworks by SONIA SIEFF
photography by EFTIHIA STEFANIDI
photography by EFTIHIA STEFANIDI
“All of culture is mainly mediated by the male gaze, so in my books I didn’t want to play this game the other way around and neutralise the gaze. I wanted them to be, act and pose naturally in front of my lens.”
photography by EFTIHIA STEFANIDI
photography by EFTIHIA STEFANIDI
HOS: How much do you use social media – and particularly Instagram – for viewing photography? Do you think the medium, as a platform, is helping artists? Or is it draining creativity in the hunt for approval?
SS: This game of likes is evil. At first it was seductive because photographers could show their work freely. But we’ve started seeking approval for not only our work, but also for our lives. It’s become terribly addictive and dangerous.
HOS: Do you think photography is, at its core, about seduction?
SS: It’s a confrontation, a conversation between the model and the photographer, in which the one who’s supposedly revealing herself in front of the camera is not so obviously the model.
“This game of Instagram likes is evil. At first it was seductive because photographers could show their work freely. But we’ve started seeking approval for not only our work, but also for our lives. It’s become terribly addictive and dangerous.”
photography by EFTIHIA STEFANIDI
HOS: Tell us about the perfume you’ve created alongside RENDEZ-VOUS!
SS: I wanted to create an ode to the iconic perfumes of the 70s. One of my dreams has been to create a fully experiential encounter around my visual art. I’m obsessed with fragrances, and I was fortunate to meet Stephanie from Grace Agency who introduced me to Antoine Lie and his incredible perfumes.
HOS: Why choose Mona as the setting for a pop-up exhibition in Athens?
SS: I’m honoured to start my Mediterranean trip in a country I deeply love and in a city to which I feel connected. Mona carries a strong poetic identity. It’ll be the first time I show both men and women, my two books united in one exhibition.
HOS: Last question. If your camera is a way of seeing—what is it you’re searching for?
SS: I have an adventurous state of mind. I love exploring and hate routine, so I wouldn’t like to be limited to searching for only one topic or style. Landscapes, portraits, nudes, fashion, still life—I have a 360° overview, and all the pieces of my puzzle are slowly interlocking.
